Introduction to Retail Relevancy
Shopping behavior is changing from a world where consumers go to stores to get products to one where products come to consumers. Stores aren’t going away tomorrow, but the fundamental role of a retailer is going to change overtime to a physical location to a service that fits the product needs of a consumer whenever and wherever she chooses. What’s more, much of a future consumer’s product needs with be anticipated and automated, moving towards a friction-free experience. The challenge for retailers and brands alike will be remaining relevant in a consumer’s mind. The combination of the decline of the store shelf coupled with the end of push advertising effectiveness will eliminate some brands and retailers while others will thrive like never before.
The goal Retail Relevancy is to explore how brands and retailers can thrive in the future by being relevant in consumers minds, an objective which has always been the core of branding and is now more important than ever.
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